With the above skepticism well ingrained, it was with great interest that I read Mark Hulbert’s article “A Strong Signal” that appeared in the April 22, 1996 of Forbes magazine. This piece discusses a study, undertaken by David Ikenberry at Rice University at the time, where the performance of stocks split 2 for 1 is measured in relation to performance of the market as a whole. The final results of the study are published in the Journal of Financial and Quantitative Analysis and would indicate there is a measurable difference in the performance, for up to three years, of stocks that have split 2 for 1 when compared to those that have not.